How colors change the way we think, feel and consume

Some Ancient languages didn't have a word for the color blue. In fact, ancient Egypt is believed to be the first civilization to describe it, having named the color of blue stones discovered while mining. Yet now, influential research bodies like the Pantone Color Institute comb the world for hues -- like Mimosa, Marsala, and Greenery -- whose names elicit as vivid emotions as their corresponding colors do.